Legal

Privacy Policy

Last updated: August 10, 2026

This Privacy Policy explains how [COMPANY NAME] ("we", "us", or "our") handles information in connection with the application and website available at [WEBSITE URL] (the "Service"). The Service uses services provided by Meta Platforms, including the WhatsApp Business Platform (WhatsApp Business Cloud API), to send and receive business messages. By using the Service, or by messaging a business that uses the Service, you acknowledge the practices described in this policy.

1. Information We Collect

We may collect the following categories of information:

  • Contact information you provide, such as name, phone number, and email address.
  • Message content you send to or receive from a business through the Service, including text, images, documents, and other attachments.
  • Message metadata, such as timestamps, message identifiers, delivery and read status, and the WhatsApp Business phone number involved.
  • Account and configuration information provided by business users of the Service, such as workspace settings and connected integrations.
  • Technical information generated when you use the website, such as browser type, device type, approximate region, and pages viewed.
  • Support communications, such as messages you send to us directly.

We do not intentionally request sensitive personal information. Please avoid sending payment card numbers, government identification numbers, health information, or similar data through messaging channels.

2. How We Use Information

We use the information described above to:

  • Deliver, operate, and maintain the messaging functionality of the Service.
  • Send, receive, route, and display messages between a business and its customers.
  • Respond to inquiries, provide customer support, and follow up on requests.
  • Troubleshoot errors, monitor reliability, and improve the Service.
  • Maintain operational logs and records required to run and audit automated workflows.
  • Comply with applicable legal obligations and the policies of Meta Platforms.

We do not use message content for advertising or profiling unrelated to the messaging purpose for which it was provided.

3. WhatsApp and Meta Data

The Service integrates with the WhatsApp Business Cloud API provided by Meta Platforms. When a user interacts with a business through WhatsApp, the Service may process:

  • The WhatsApp phone number of the user and of the business account.
  • The WhatsApp profile name associated with the user, where provided by Meta.
  • The content of business messages sent and received, including media attachments.
  • Message metadata such as message IDs, conversation IDs, timestamps, and delivery or read status.
  • Opt-in and opt-out signals, template message status, and error or failure notifications.
  • Other information reasonably necessary to provide the requested messaging functionality.

Data transmitted through WhatsApp is also processed by Meta Platforms in accordance with Meta's own terms and privacy policies. We process this data only to operate the messaging functionality on behalf of the business using the Service, and in accordance with the WhatsApp Business Messaging Policy and applicable Meta platform terms.

4. How Data Is Shared

We do not sell personal data. We do not rent or trade personal data, and we do not share personal data with third parties for their own independent marketing purposes.

Information may be shared only in the following situations:

  • With the business you are communicating with, which is the party responsible for the conversation.
  • With service providers that help operate the Service, such as messaging, hosting, and infrastructure providers, acting on our instructions.
  • With Meta Platforms, to the extent necessary to deliver messages through the WhatsApp Business Platform.
  • When required by applicable law, regulation, legal process, or an enforceable governmental request.
  • In connection with a business transfer such as a merger or acquisition, where the receiving party is bound by this policy or an equivalent one.
  • With your consent, or at your direction.

5. Third-Party Services

The Service relies on third-party providers to function. These may include:

  • Meta Platforms — WhatsApp Business Cloud API, used for sending and receiving business messages.
  • Cloud hosting and database providers, used to run the application and store operational records.
  • Automation, workflow, and integration platforms used to process messages and business events.
  • Analytics or error-monitoring providers, where enabled, used to understand usage and diagnose issues.

Each third-party provider processes information under its own terms and privacy policy. We encourage you to review Meta's privacy policy for information about how Meta processes WhatsApp data.

6. Data Storage and Security

Information processed by the Service may be stored on infrastructure operated by our hosting and cloud providers, which may be located in [COUNTRY] or in other countries where those providers operate.

We apply access controls and other reasonable technical and organizational measures intended to protect information against unauthorized access, loss, or misuse. No method of transmission or storage can be guaranteed to be completely secure, and we do not represent that the Service is immune from all security risks.

7. Data Retention

We retain information for as long as needed to provide the Service and for the operational, record-keeping, or legal purposes described in this policy. As a general rule, message content and related records are retained for [DATA RETENTION PERIOD], unless a longer period is required by law or a shorter period is requested and can be accommodated.

When information is no longer needed, we take steps to delete it or to remove information that identifies you.

8. User Rights

Depending on where you live, you may have rights regarding your personal data, which can include:

  • Requesting access to the personal data we hold about you.
  • Requesting correction of inaccurate or incomplete data.
  • Requesting deletion of your personal data.
  • Requesting restriction of, or objecting to, certain processing.
  • Requesting a copy of your data in a portable format, where applicable.
  • Withdrawing consent, including opting out of receiving messages.

You can stop receiving WhatsApp messages at any time by replying with a stop or opt-out request in the conversation, or by contacting us using the details below. To exercise any other right, contact us at [CONTACT EMAIL]. We may need to verify your identity before acting on a request.

9. Data Deletion Requests

You may request deletion of the data associated with you at any time.

  • Send an email to [CONTACT EMAIL] with the subject line "Data Deletion Request".
  • Include the WhatsApp phone number (in international format) or email address associated with your data.
  • Include the name of the business you were communicating with, if known.
  • Alternatively, reply "DELETE MY DATA" in the WhatsApp conversation with the business.

We will confirm receipt of the request and aim to process valid deletion requests within 30 days. Some information may be retained where retention is required by law, needed to resolve disputes, or necessary to enforce our agreements; in that case, we will inform you of the reason.

10. Cookies

The website may use cookies or similar browser storage that are necessary for the site to function, such as remembering your language preference. If analytics or other optional cookies are used, they are used to understand aggregate usage of the site.

You can control or delete cookies through your browser settings. Disabling cookies may affect some features of the website.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Service, to third-party integrations, or to legal requirements. When we do, we will revise the "Last updated" date at the top of this page. Material changes may also be communicated through the Service. We encourage you to review this page periodically.

12. Contact Information

If you have questions about this Privacy Policy or about how your information is handled, you can contact us: